UNICEF (Global)
Social media content creation and execution
Work with David Beckham
https://www.instagram.com/reel/DRRixlMCMO8/?hl=en
Generations of Girls
https://www.instagram.com/reel/DKTbvctqH3x/
UNICEF Maldives
Social media content creation and execution
https://www.instagram.com/p/DObUVeJk16v/
https://www.instagram.com/unicefmaldives/reel/DNQlmVPzFZD/
https://www.instagram.com/unicefmaldives/reel/DMkjHfyTw8J/
https://www.instagram.com/unicefmaldives/reel/DK69yafRICA/
https://www.instagram.com/moseswasym/reel/DK83aNvy-xX/
https://www.instagram.com/unicefmaldives/reel/DKwgiESxpD5/
https://www.instagram.com/unicefmaldives/reel/DJgOeLrze0y/
https://www.instagram.com/unicefmaldives/reel/DJd1eA9zhta/
Ramadan 1446 with Sarah and Family (Series)
https://www.instagram.com/unicefmaldives/reel/DGnSRc-zH_m/
https://www.instagram.com/unicefmaldives/reel/DG0M3KuzQ_7/
https://www.instagram.com/unicefmaldives/reel/DHG0xEuTae6/
https://www.instagram.com/unicefmaldives/reel/DHTn0LwzqoB/
https://www.instagram.com/unicefmaldives/reel/DHduhn8JLQf/
https://www.instagram.com/unicefmaldives/reel/DHoSglMzzXD/
https://www.instagram.com/unicefmaldives/reel/DHzzoaqplCo/
International Women’s Day 2025
https://www.instagram.com/unicefmaldives/reel/DG7xjl3Tx8m/
https://www.instagram.com/unicefmaldives/reel/DHLT1HETOiK/
A kid takes over as UNICEF Rep for World Children’s Day – Demanding action to safeguard their rights
https://www.instagram.com/reel/DC1VgxwSsyh/
World Children’s Day - Conversation between generations & listening to children
https://www.instagram.com/reel/DClz7DvSHIB/
International Day of Play – The Importance of Play
https://www.instagram.com/reel/C8ENG9DR42T/
Information Commission of Maldives & UNDP (English and Dhivehi)
Communications plan, social media plan,
content creation and execution
The right to information (Series)
https://www.instagram.com/p/DPIsXS7gTrJ/?hl=en
https://www.instagram.com/p/DTpXImZD2Yo/?hl=en
https://www.instagram.com/p/DSZfcAoDC2t/?hl=en
https://www.instagram.com/icomaldives/reel/DQQwna-jhrJ/?hl=en
United Nations Development Programme (UNDP)
Communications plan, social media plan,
content creation and execution
1. Dhivehi Dhathuru – Initial Social Media Strategy & Comms
2. Visit of Ms. Kanni Wignaraja, UN Assistant Secretary-General and Regional Director for Asia - Social Media Strategy & Comms
Introductory:
https://www.instagram.com/p/DApQ_C0yz_w/
Archive research & collaborations:
https://www.instagram.com/p/DA6Cz1EAVDZ/
Archive research & collaborations:
https://www.instagram.com/p/DA3rMwQSHcw/?img_index=1
Real-time documentation:
https://www.instagram.com/p/DA3mZFNAWGr/
Comms:
https://x.com/kanniwignaraja/status/1844562387313311970/
https://x.com/UNDPMaldives/status/1844348263186722867
https://x.com/UNDPMaldives/status/1843983792232599763
World Health Organization (WHO) & Government of Maldives
Virality-focused: Social media and comms planning,
content creation and execution
#EkugaiEmmen Campaign – Solidarity during Covid
https://x.com/governmentmv/status/1265696975846072325
https://x.com/WHOMaldives/status/1265718227210047488
World Health Organization (WHO) & Health Protection Agency of Maldives (HPA)
Virality-focused: Social media and comms planning, content creation and execution
MadhiriHoHo Campaign – Dengue, Chikungunya and Zika - mosquito-borne diseases that pose significant health risks:
https://x.com/HPA_MV/status/1268497565043036161
https://x.com/HPA_MV/status/1496122612740542464
https://x.com/HPA_MV/status/1498218848138379271
https://x.com/HPA_MV/status/1519655167930642434
https://x.com/HPA_MV/status/1779901786859753652
https://x.com/HPA_MV/status/1868570392262242706
https://x.com/HPA_MV/status/1867912553869058341
https://x.com/HPA_MV/status/1779528704416424172
https://x.com/HPA_MV/status/1777610654427287963
https://x.com/HPA_MV/status/1580136200886751232
Covid-19 Vaccination Campaign– Vaccine Comms
Migrant-focused:
https://x.com/HPA_MV/status/1465259246589599746
Elderly:
https://x.com/HPA_MV/status/1364236071307907075
Children:
https://x.com/HPA_MV/status/1430439811110801409
Pregnancy:
https://x.com/HPA_MV/status/1431920833111330818
Informative:
https://x.com/HPA_MV/status/1646847666951983105
High-risk individuals:
https://x.com/HPA_MV/status/1646448828034478080
Cancer-patient:
https://x.com/HPA_MV/status/1378331456880132100
Covid-19 Response Campaign, Safety Campaign & Behavioural Change Campaign
https://x.com/HPA_MV/status/1252691597629800451
https://x.com/HPA_MV/status/1395332298275377153
https://x.com/HPA_MV/status/1364960848133853184
https://x.com/HPA_MV/status/1393899033618436096
https://x.com/HPA_MV/status/1251925030042243072
https://x.com/HPA_MV/status/1392811873901301762
https://x.com/HPA_MV/status/1392363982237831168
https://x.com/HPA_MV/status/1404106286539722753
https://x.com/HPA_MV/status/1389618321729916928
https://x.com/HPA_MV/status/1390267599229837320
https://x.com/HPA_MV/status/1400874998512898051
https://x.com/HPA_MV/status/1389255934485045248
https://x.com/HPA_MV/status/1398987564577656832
https://x.com/HPA_MV/status/1485885188282646529
https://x.com/HPA_MV/status/1391004135827279872
https://x.com/HPA_MV/status/1391999259390664707
https://x.com/HPA_MV/status/1391643348780261378
https://x.com/HPA_MV/status/1251224966147854336
https://x.com/HPA_MV/status/1544939280144863235
https://x.com/HPA_MV/status/1551105137024077824
https://x.com/HPA_MV/status/1490626393847177223
https://x.com/HPA_MV/status/1467025879406579712
https://x.com/HPA_MV/status/1438080154492817413
https://x.com/HPA_MV/status/1434501575616057348
https://x.com/HPA_MV/status/1417347161369374720
https://x.com/HPA_MV/status/1403695433877102595
https://x.com/HPA_MV/status/1398918693543825408
https://x.com/HPA_MV/status/1398307989090553859
https://x.com/HPA_MV/status/1392449481765842946
https://x.com/HPA_MV/status/1389980710484729857
https://x.com/HPA_MV/status/1378693847161610243
https://x.com/HPA_MV/status/1258375289543053313
https://x.com/HPA_MV/status/1255044513103597568
Ministry of Education
Virality-focused: Social media and comms planning,
content creation and execution
https://x.com/MoEdumv/status/1424923603154333701
Bank of Maldives
Virality-focused: Social media and comms drafting,
content creation and execution
Mastercard and Visa card launch campaigns – Comms + Implementation
https://drive.google.com/file/d/1L_1836EBh0L0dfR5sgH5VxazRb34KLRM/view?usp=sharing
World Down Syndrome Day:
2024: https://x.com/bankofmaldives/status/1770686084239769658
2021: https://x.com/bankofmaldives/status/1373499953251708932
International Day of Girls and Women in Science:
https://x.com/bankofmaldives/status/1756562515096392151
International Day of Education:
https://x.com/bankofmaldives/status/1750020367958396989
World Humanitarian Day:
https://x.com/bankofmaldives/status/1692829800484991191
Staff stories:
https://x.com/bankofmaldives/status/1668204531795247104
International Day of Sign Language:
https://x.com/bankofmaldives/status/1573179479429906432
World Oceans Day:
https://x.com/bankofmaldives/status/1535187067063390208
World Environment Day:
https://x.com/bankofmaldives/status/1533308692300722177
BML Community Fund & Small Grants:
https://x.com/bankofmaldives/status/1236555922727505922
https://x.com/bankofmaldives/status/1665574083386376193
https://x.com/bankofmaldives/status/1633330038371131392
https://x.com/bankofmaldives/status/1393490703435530242
https://x.com/bankofmaldives/status/1324597456588304384
https://x.com/bankofmaldives/status/1277880636548583425
https://x.com/bankofmaldives/status/1217649209190387712
https://x.com/bankofmaldives/status/1219548242934763521
https://x.com/bankofmaldives/status/1209400855264251904
https://x.com/bankofmaldives/status/1209785075010691072
https://x.com/bankofmaldives/status/1177119656642895872
https://x.com/bankofmaldives/status/1150357555849228289
https://x.com/bankofmaldives/status/1149214411120185344
Cancer Society of Maldives
Virality-focused: Social media and comms drafting, content creation
https://www.facebook.com/bankofmaldives/videos/919751008405699
https://www.facebook.com/share/v/1Cevq5eBvd/
https://www.facebook.com/share/v/15dZSBaPn6/
https://www.facebook.com/share/v/1SKbxKWGKY/
https://www.facebook.com/share/v/1AGyKyJ9GJ/
https://www.facebook.com/bankofmaldives/videos/690526015259518/
https://www.facebook.com/share/v/14vjoKSagV/
Coast Maldives
High-end nostalgic adverts
https://www.youtube.com/watch?v=PMwmnXTYJvo
https://www.youtube.com/watch?v=G0HiujoaEo4
References:
Zamra Zahir
Chief Marketing Officer, Bank of Maldives
(+960) 999-1555
zamra@bml.com.mv
Jala Zuhury
Communications, UNICEF
(+960) 792-7727
azuhury@unicef.org
Zaina Nazim
Communications, WHO
(+960) 777-3392
nazimz@who.int
Aminath Ibrahim
Communications, UNDP
(+960) 792-0908
aminath.ibrahim@undp.org