SPECIALIST EXPERIENCE

UNICEF
Social Media Video Creator for UNICEF National Comms Team | 2025 | Maldives

• Worked with David Beckham to advocate and feature a Maldivian 

• Led multiple digital campaigns for UNICEF, including Ramadan 1446 (Sarah and Family), International Women’s Day 2025, and International Children’s Day

TRANSPARENCY MALDIVES
Communications Consultant | 2025 | Maldives

• Produced short advocacy videos and infographics for STRONGG Phase II and Women in Politics projects

• Developed content highlighting women’s political participation and anti-corruption success stories

• Created Dhivehi language videos with English subtitles and sign language interpretation

• Worked closely with project teams to integrate research-based messaging and implement feedback

• Delivered final outputs aligned with public awareness and social media campaign objectives

BANK OF MALDIVES
Visual Content Lead | 09/2016 - 05/2024 | Maldives

• Created innovative visual content aligned with brand image for social media, email marketing, and digital ads

• Developed visual/audio content for TikTok, Instagram, and internal communications platforms

• Helped manage the BML community fund and engaged with communities across all atolls

• Provided feedback on social media trends to the Digital Marketing team

• Built partnerships with local communities/influencers to drive engagement

UNICEF
Social Media Video Creator | 2024 | Maldives

• "A Kid to Take Over as UNICEF Rep" initiative for World Children’s Day, advocating for children’s rights

• World Children’s Day

• International Day of Play

UNDP
Communications Consultant | 2024-2025 | Maldives

• Developed communications plans, social media strategies, and executed content for key initiatives

• Led strategic communications and visual storytelling for the Global Fund for Coral Reefs, translating complex climate finance and conservation work into clear, engaging public facing narratives.

• Produced social first visual content and supported communications for high level partnerships, regional engagements, and investment milestones.

• Framed coral reef protection as an economic and resilience investment, bridging audiences across governments, development finance, and the private sector.

• Designed social media strategy and comms for the "Dhivehi Dhathuru" cultural preservation project

• Led real-time documentation and communications during the visit of Ms. Kanni Wignaraja, UN Assistant Secretary-General

UNICEF
COVID-19 National Vaccination Campaign - Visual Communications  | 03/2021 - 2022 | Maldives

• Countered vaccine misinformation and reshaped public perception through targeted campaigns

• Documented daily lives of recovered COVID-19 patients to humanize recovery narratives

WORLD HEALTH ORGANIZATION (WHO)
COVID-19 Emergency Response - Visual Communications | 03/2020 - 01/2021 | Maldives

• Documented frontline workers’ experiences (doctors, nurses, ICU staff) to amplify pandemic realities

• Supported nationwide emergency communications via TV, radio, and social media

THE PRESIDENT’S OFFICE
COVID-19 Solidarity Campaign - Visual Communications | 2020 | Maldives

• Documented and promoted the national solidarity campaign to foster unity during the pandemic

ADDITIONAL EXPERIENCE

Cancer Society of Maldives
Visual Communications / Videography | 2021 - 2025

• Focus: Childhood Cancers & Breast Cancer Awareness

Maldives Food & Drug Authority
Visual Communications | 2022

• Focus: Food Expiration & Safety

Health Protection Agency (HPA)
Visual Communications | 2020

• Focus: Key Life-Saving Behaviors During Pandemics

Ministry of Health, Maldives
Visual Communications | 2019 - 2020

• Focus: Dengue & Chikungunya Prevention Campaign

EDUCATION

Bachelor’s Degree (Hons) in Business Administration
University of Bedfordshire | 2016 - 2018

• Second Class 2:1 Upper Division | Electives: Marketing Communications, Mass Communications

• Representative for University College Student Board (2018)

Associate’s Degree in Business Management
MAPS College | 2016 - 2018

• Distinction in all subjects | Representative for College Student Board (2017)

TRAINING / COURSES

• Pearson BTEC HND Level 5 Diploma in Business Management (QCF)

• Advanced Diploma in Digital Photography (Harvard University/Creative Commons License)

LANGUAGES
English: Proficient (●●●●●) | Dhivehi: Native (●●●●●)

ADDITIONAL SKILLS
Cinema-grade Editing | Videography | Photography | Visual Design
TikTok Viral Marketing | Social Media Strategy | Adobe Creative Suite | CapCut

OTHER ENGAGEMENTS

Judge: UNDP Photography Competition (2020)

Facilitator: Katti-Hirvaru National Art Festival (2018)

First Maldivian Solo Street Photography Exhibition (2015)

VOLUNTEERING

Maldives Space Research Organisation (MSRO)
Communications Consultant | 04/2024 - 10/2025
External communications strategy

Maldives Red Crescent (MRC)
Volunteer | 2014 - Present

South Asian Youth Society (SAYS)
Executive Committee Member | 2013 - 2014
Oversaw national youth environment cleanup initiative